Meta Ads For Spotify | Case Study #2
Record Label Playlist | December - January | $280 Adspend
Just wrapped a month-long campaign for a Record Label (Dec 19, 2024 – Jan 19, 2025).
Playlist Saves: 104 → 1,350
Spotify Follows: +1,112 (a 183.5% increase)
Landing Page Visits: 3,938 at a 100% CTR
Email Signups: 984 opt-ins
Monthly Streams: 11K+ from the campaign playlist
Cost Per Click: > $0.13
By focusing on direct-to-fan marketing and careful audience reta…
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