Is Playlist Pitching Still worth it in 2025? Case Study #3

Strategic Spotify Playlist Marketing with Media Buying & Meta Ads. Movement in Action.

Feb 23, 2025

∙ Paid

(December 30th, 2024 – January 30th, 2025).
Been running a targeted campaign focused on driving meaningful growth for a curated "Playlist Group."

Instead of chasing vanity metrics, the aim was to build a genuinely engaged audience, expand direct-to-fan connections, and demonstrate the power of strategic ad spend in the music streaming landscape.

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